CHANNEL MANAGEMENT

“Premier is a symbol of EXCELLENCE which evolved on the basis of its vigorous reach, extensive coverage and diligent
workforce with a unique sense of right product placement. Over the period of time Premier evolved itself on the
basis of “Taking Brands beyond and ahead”, Premier with a wide range of categories and enabled access to
majority channels contributed in penetration of many national & multinational giants to many cities and towns.
In the era of intense competition every brand wants to grow bigger and in pursuit of going from a small
store counter to a Modern trade shelf. Premier optimize reach of these brands with its progressive network,
extensive coverage and access to bigger and smaller markets. “